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The Latin American Travel Association (LATA)
is a membership association that promotes
Latin America as a tourist destination and stimulates
growth of travel to the region.
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LATA Members represent an ever growing travel community with unrivalled passion and knowledge for Latin America. The association is comprised of over 400 companies including tourism boards, airlines, hotels, tour operators, representation companies and the travel press.
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Sustainability
The LATA Sustainable Tourism Programme
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Latest from LATA

LATA Members Newsletter – August 2026

UPCOMING EVENTS
LATA Meet the Media & Media Awards 2026
The LATA Media Awards are an annual event, celebrating inspiring…

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loreto-peru

Watch Again: LATA Webinar with PromPeru – Discover Peru’s Wild Side
22 Jul 2026

safer-tourism-foundation-white-space

Watch Again: Hotter Holidays Workshop with The Safer Tourism Foundation
21 Jul 2026

tlrworkshop

Watch again: LATA Workshop with The Long Run
21 Jul 2026

packsafe

Pack right for a safe flight
13 Jul 2026

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Join the world’s biggest Latin American Travel Trade Association and engage with the ever growing LATA Community.

Profile on the LATA website

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Marketing & communications

Media exposure

LATA safety scheme

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