About the Programme
As global attention on sustainable tourism intensifies, the Latin American Travel Association (LATA) is uniquely positioned to champion Latin America as a leading destination for sustainable tourism. LATA is committed to fostering a purpose-driven, collaborative community dedicated to promoting sustainability, supporting its members, and driving meaningful change across the region.
Vision
To position Latin America as a global leader in sustainable tourism, with LATA recognised as a transformative force in advancing positive environmental, social, and economic impacts within the travel industry.
Mission
LATA’s mission is to create a collaborative and supportive community where members can share knowledge, tackle challenges, and develop innovative, practical solutions. We equip our members with the tools, education, and incentives to:
- Foster sustainable practices.
- Enhance resilience and inclusivity in the travel industry.
- Protect and celebrate the cultural and natural wealth of Latin America.
What the LATA Sustainable Travel Programme Will Achieve
- Empower Members: Provide best-practice tools and resources shared through dynamic training and mentorship programmes tailored for LATA members.
- Build Community: Establish a sustainable business network with clear, consistent policies that can be understood and implemented throughout the supply chain.
- Combat Misconceptions: Promote and champion the exceptional work already being done in sustainable tourism across Latin America to shift negative perceptions around tourism and sustainability.
Why It Matters
Tourism, when done well, is uniquely positioned to drive positive change. It can uplift local communities, fund critical conservation efforts, and open minds across cultures. By positioning Latin America as a leader in sustainable tourism, LATA is not only advocating for better practices but also showcasing the region’s vast potential as a model for responsible travel.
Together, we can amplify the positive impact of tourism while fostering a vibrant, sustainable future for Latin America’s travel industry.
