LATA ANNOUNCES PARTNERSHIP WITH SAFER TOURISM FOUNDATION IN COMMITMENT TO TRAVELLER SAFETY
LATA has partnered with the Safer Tourism Foundation as part of our ongoing commitment to promoting traveller safety. The Safer Tourism Foundation is an independent charity, dedicated to saving lives and preventing serious harm or injury to travellers, both at home and abroad. Its aim is to help ensure everyone who travels on holiday, at home in the UK or abroad, stays safe and well.
As an affiliate partner, LATA and our members will have access to the Foundation’s specialist expertise and content, while supporting the charity in its mission. Whilst some UK members are already working with the Foundation as Pledge Partners, many will not be aware of the work they do.
To introduce LATA members to the Safer Tourism Foundation, you are invited to join a webinar with Katherine Atkinson, Safer Tourism Foundation’s CEO on 12 September to learn more about the Safer Tourism Pledge and ‘Holiday Head’ phenomenon, travellers’ propensity to behave differently when they travel than they would if they were at home. The Pledge is a set of commitments that have been developed in partnership with the travel industry to articulate a stringent approach to traveller risk, health and safety.
The Safer Tourism Foundation’s work is evidence driven. It collects anonymised safety incident data in collaboration with the travel industry, to understand the root causes of preventable harm, injuries, illnesses and deaths and use this information to create awareness, influence traveller behaviour and encourage actions to minimise risks when travelling. The charity endorses collaboration ahead of competition across the industry when it comes to safety and risk management, which aligns with the LATA principles to promote cooperation among members to amplify its impact.
Katherine Atkinson, CEO of the Safer Tourism Foundation, says, “We are thrilled to have LATA on board with us, and look forward to introducing our work to LATA members. For many of us, something happens to us when we leave home – we behave and even think differently. Our recent research backs this up. Making travel safe and sustainable is dependent upon how all of us behave, and the Holiday Head is a complex web of cognitive, social, cultural and emotional influences. I’ll be unpicking some of these influences so you can get a glimpse inside the “Holiday Head”, as well as suggesting some practical tips on how to manage it. We’ll look at how it affects both customers and suppliers, even ourselves!”
LATA members can register for the webinar here.
To find out more about the Safer Tourism Foundation please see here
