Media & PR
LATA’S PR services for members
LATA works with the media to ensure it is recognised as the authoritative voice on the subject of Latin American tourism in the UK. The promotion of LATA in the media helps to raise the profile of Latin America as a destination and its members as key participants in the market.
LATA collates the latest news from across the membership and circulates it to the UK’s trade and consumer media and across our own social media channels. The team also receives and circulates requests from journalists for press trip support or information for articles and round-ups. This offers members further opportunities for UK media exposure.
LATA offers all members a complimentary 30-minute PR workshop tailored to each members’ needs and requirements. Please contact Katie to arrange at katie@lata.travel. There is also a dedicated LATA PR WhatsApp community for members to share PR stories and insights, alongside LATA sharing any media opportunities.
LATA’s PR scheme is a free service for LATA members.
PR OPPORTUNITIES & PRESS REQUESTS
LATA is regularly contacted by journalists for information. The team will alert members via email of all journalist requests. Please remember that journalists work on a very tight schedule and often require a same day response. For very urgent and last-minute requests, these will be sent out on the LATA WhatsApp PR group.
HOW TO GENERATE MEDIA EXPOSURE THROUGH LATA
Please see this detailed document to help you make the most of the PR service LATA offers for its members.
We also held a training session on how to make the most of the PR service, which you can view here:
MEDIA NEWSLETTERS & ROUND-UPS
The LATA PR team distributes quarterly newsletters to UK-based trade and consumer media to stimulate Latin American press coverage. Members are invited to submit any relevant news as it arises for consideration, and LATA will also send a reminder ahead of each newsletter being published. Suggested themes for the media newsletter include:
- News for 2025.
- Major tourism developments such as new airline routes, new destinations opening up, significant new infrastructure
- Booking trends. Is an area seeing a sudden growth in demand. Can that be linked to any reason?
- Major anniversaries/events that are relevant to a UK reader
- International films or series set in / or about a noteworthy event / person / location in your destination such as Paddington goes to Peru, One Hundred Years of Solitude, BBC Race Across the World
Please note that the UK media need a price (ideally in GBP) outlining what is included/excluded and a URL. If you have images, please supply as high res and in an online link rather than attachments.
To increase your chances of inclusion, we recommend DMCs working with tour operator partners to provide a full package that consumers would book.
Please submit news to our PR team using the online form.
REACTION TO NEWS AGENDA
The LATA PR team monitors the Latin America news agenda and either pro-actively or reactively release statements on behalf of LATA’s members.
LATA MEDIA EVENTS
LATA hosts media events – including the LATA Media Awards, media house events and press suppers – throughout the year to stimulate and grow Latin America press coverage in the UK. The events provide an informal networking environment for LATA members and key British media to meet and discuss story ideas and Latin American travel trends.
LATA’S PR services for media
Members of the press are welcome to email Katie (katie@lata.travel) for assistance. We can connect journalists to the right LATA spokesperson for comment on a range of issues, 24/7. Media requests can quickly be shared with up to 350 member companies that can offer speedy expert-advice and/or suggestions for specific articles. We can also liaise with the LATA members regarding press trip support. We have a dedicated LATA PR WhatsApp group where requests can be quickly shared with the PR contacts for our members.
We host a number of media-specific events through the year including press suppers and the LATA Media Awards. Media are also welcome to attend other LATA events such as the Parliamentary Reception and LATA Expo. Please email Katie to find out more and register interest.