Media & PR
LATA PR & Media Services
LATA works with the media to ensure it is recognised as the authoritative voice on the subject of Latin American tourism in the UK. The promotion of LATA in the media helps to raise the profile of Latin America as a destination and its members as key participants in the market.
LATA collates the latest industry news from across the membership and circulate it to the UK’s trade and consumer media and across our social media channels, resulting in extensive media coverage for LATA members. The team also receives and circulates requests from journalists for press trip support or information for articles and round-ups. This offers members further opportunities for UK media exposure.
LATA’s PR scheme is a free service for LATA members.
If you have any questions for our PR team, contact Katie at press@lata.travel
PR OPPORTUNITIES & PRESS REQUESTS
LATA is regularly contacted by journalists for information. The team will alert members via email of all journalist requests. Please remember that journalists work on a very tight schedule and often require a same day response. The quicker you reply to the request, the more likely it is you will receive coverage.
Members are invited to submit news as it arises, to be considered for inclusion in a quarterly newsletter, that is distributed to UK-based trade and consumer media:
1. News for 2025.
2. Major Tourism Developments.
HOW TO GENERATE MEDIA EXPOSURE THROUGH LATA
Please see this detailed document to help you make the most of the PR service LATA offers for its members.
We also held a training session on how to make the most of the PR service, which you can view here:
PRESS RELEASES & NEWS ROUND-UPS
The LATA PR team distributes regular press releases and newsletters to stimulate Latin American press coverage. In order to take maximum benefit of this service, please keep the team informed with all your news.
Media Newsletters – Please send genuine news, such as new tours in Latin America, new destinations opening up for tourism, new airline routes, new tourism infrastructure, new hotels.
Please submit news to our PR team using the online form.
REACTION TO NEWS AGENDA
The LATA PR team monitors the Latin America news agenda and either pro-actively or reactively release statements on behalf of LATA’s members.
LATA MEDIA EVENTS
LATA hosts media events – including the LATA Media Awards, media house events and press suppers – throughout the year to stimulate and grow Latin America press coverage in the UK. The events provide an informal networking environment for LATA members and key British media to meet and discuss story ideas and Latin American travel trends.
MEDIA ENQUIRIES
Contact LATA for story ideas, specialist information, press requests and/or help with press trips.
Members of the press are welcome email Katie Cosstick at LATA (katie@lata.travel) for assistance. We can connect journalists to the right LATA spokesperson for comment on a range of issues, 24/7. Media requests can quickly be shared with up to 350 member companies that can offer speedy expert-advice and/or suggestions for specific articles. We can also liaise with the LATA members regarding press trip support.