LATA Excellence Awards 2025
We’re sure you know that your company offers the best of Latin America, but wouldn’t you like that to be officially recognised? The LATA Achievement Awards acknowledge and reward the very best that the Latin America tourism industry has to offer.
The awards are open to all, whether or not you are a LATA Member, and you can enter as many categories as you wish.
The awards are free of charge to enter, and the deadline for submissions is the 11th April.
Entrants will need to demonstrate, where relevant, that they have:
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achieved exceptional results
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delivered a high quality product and exceptional customer service
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identified or exploited new markets, income stream or opportunities
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shown commitment to their employees through development and training and have good staff retention rates
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Have delivered a positive impact or social value to their customers or clients or the community in which they operate
Submissions must be for activity during the period 1st January 2024 to 31st December 2024.
This award recognises an airline that not only offers exceptional onboard service but is also pioneering in improving connectivity to and within Latin America. Entrants can be international or domestic carriers.
– Have you launched new services from the UK to Latin America or between Latin American destinations?
– Have you introduced new on-board services to your passengers?
– Have you made Latin America a more accessible destination for UK travellers?
– Do you offer exceptional customer service?
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This award recognises expedition cruising at its best – waterborne adventures that visit places that are unreachable by land, guides that know their destination inside out and take guests on the ultimate journey of discovery with unparalleled on-board service. The cruise must visit Latin America (including Antarctica) for most or all of its itinerary. Do you:
– offer exceptional customer service?
– have inspiring product and innovative tours?
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This award recognises the places in Latin America that really capture the imagination of travellers. Whether a whole country, a region, city or even a local attraction, we want to know what draws tourists to to want to visit.
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DMC/Local Operator of the year – subcategories for Large DMC, Small DMC and New-to-LATA DMC.
This award seeks to recognise what makes your company stand out from the competition. We all know that there are hundreds of DMCs and Local Operators in Latin America, but what makes yours the very best? Have you:
– Achieved exceptional business results in the last year?
– Delivered the very best experience?
– Offered exceptional customer service?
– Been innovative in finding new income streams and opportunities?
– Invested in your employees through development and training?
– Delivered a positive impact to your community?
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Hotel of the year – subcategories for Hotel, Boutique hotel and Lodge.
This award recognises a hotel or group of hotels that offer themselves as much more than a hotel – an experience for guests and that elevates the hotel over its competitors. The hotel does not necessarily need to offer first class facilities but must offer something unique and special. Entrants must be located in Latin America . Do you:
– offer exceptional customer service?
– give your guests a unique and memorable experience?
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Tour Operator of the year – subcategories for Large Tour Op, Small Tour Op, Escorted Tour Op, and New-to-LATA Tour Op.
This award recognises a tour operator which demonstrates excellence across all aspects of their business (entries in this category must specifically relate to delivery of Latin American product). Do you:
– offer exceptional customer service?
– have inspiring product and innovative tours?
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Did you launch a Latin American product that:
– was impactful and ground-breaking?
– captured the imagination of the target audience?
– brought something new to market?
– achieved impressive sales from the outset?
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Marketing campaign of the year
In 2023 did you launch a marketing campaign, whether a one-off or part of a sustained strategy, for Latin American product that:
– was inspiring, original & innovative?
– delivered demonstrable results in elevating the product, brand or destination?
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People, and a great workplace, are the key to any successful business and we want to know what you did to make a difference in 2023. Did you:
– create new opportunities for your employees through training?
– implement welfare activities for your team?
– engage them in other ways can help to make for a happy and productive workplace?
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Significant contribution award
This award recognises an individual within your organisation who deserves recognition for their individual contribution. They may have:
– consistently gone above-and-beyond what is expected of them
– encouraged and supported other members of the team
– delivered exceptional service to clients
– excelled in some other way that has had a significant impact on your organisation
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We often recognise business leaders and well-know innovators, but there are many unsung heroes of the Latin American travel sector.
We’re looking for those lesser-known heroes of our sector who deserve recognition, but fly under the radar.
This person does not have to be from your organisation or business, and can be anyone in the sector.
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