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The Latin American Travel Association (LATA)
is a membership association that promotes
Latin America as a tourist destination and stimulates
growth of travel to the region.
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LATA Members represent an ever growing travel community with unrivalled passion and knowledge for Latin America. The association is comprised of over 400 companies including tourism boards, airlines, hotels, tour operators, representation companies and the travel press.
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Sustainability
The LATA Sustainable Tourism Programme
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Latest from LATA

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The Year Ahead for LATA – A message from Martin Johnson

Before looking ahead to LATA’s exciting plans for 2026, I can’t help but reflect on the amazing achievements…

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LATA partners with The Travel Hub Collection
5 Jan 2026

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LATA Members’ Newsletter – January
2 Jan 2026

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LATA’s look back at 2025
18 Dec 2025

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LATA Members’ Newsletter – December
1 Dec 2025

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Join the world’s biggest Latin American Travel Trade Association and engage with the ever growing LATA Community.

Profile on the LATA website

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